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Privacy & Cookie Policy

This privacy policy sets out how Ayers and Graces uses and protects any information that you give us when you use this website. 

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully, in accordance with EU’s new data privacy law, the General Data Protection Regulation (GDPR).

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website,  you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. This policy is effective from 25 May 2018.

We respect your privacy: We will not sell your information.


We use data analytics to ensure site functionality and improve our services. We use a third party service (Google Analytics) to collect standard internet log information and details of visitor behaviour patterns when you visit our website. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not link the information we store within the analytics software to any personally identifiable information that you submit on our website.

We may collect information about your use of the services for advertising, analytics, to serve content and to protect the services, including your IP address, browser information, device information and location information. We may obtain location information via your IP address. We may use and store information about your location to provide features and to improve and customise the services, for example, to change the currency displayed on the website. If you have consented to share your precise device location details but would no longer like to continue sharing that information with us, you may revoke your consent to the sharing of that information through the settings on your browser and / or mobile device. Certain non-precise location services, such as for security and localised policies based on your IP address or submitted address, are critical for the site to function. We will only share your geo-location details with necessary third parties (ie our payment providers) in order to provide you with the relevant service. 


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To answer any queries or requests you may have, and carry out our obligations arising from any contracts entered into between you and us.
  • To identify you when you make contact with us.
  • For statistical or survey purposes and market analysis to improve our services.
  • To ensure that content from our services is presented in the most effective manner for you and for your device.
  • To administer our services.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

If you have any questions/comments about privacy, please email us. Ayers and Graces Ltd. Company Number 6545739. Registered Address. Riverdene House, 140 High Street, Cheshunt, Hertfordshire. EN8 0AW